设计与激情——论视觉艺术的情感因素

Design and Passion, Emotional Factors Discussion on Visual Arts

视觉艺术不是个人恣意的情感迸发,而应萌生于生活的具体需要,更应满足它得以产生的客观规律,即"产生于深刻的知识及力求实现某种强烈想法的创造性努力的基础上"[1];欣赏视觉艺术同样需要激情,好的设计应该令受众充满激情,能激发他们的情感,同时吸引和打动他们,只有将情感与视觉形象有机地统一和结合起来,获得情感认同,才有可能引发受众的共鸣,进而提高信息的品质,增强传播的力量。

Visual Arts should not be personal wanton display of emotion,but be initiated at the specific needs of life,and it should meet the objective law,that is,'stems from the base of profound knowledge and creative efforts on its pursuit of the realization of some intensity ideas'[1];Appreciate of visual arts also requires passion,good design should make the audience passionate and can stimulate their emotions,attract and impress them at the same time.Only when the emotion and visual image combined unitly and organically,accessing to their emotional recognition,can lead to the audience’s resonance,thus improving the quality of information and enhancing the spreading power.