浅析会展展示设计的视觉信息传达

The Analysis Communication of Visual Information of the Exhibition Display Design

目前,会展业作为一种有效的信息传播手段,以其直观、形象、高效、系统的独特方式,使参观者在不知不觉中,接受当代潮涌般的信息。因此,有效的传达信息在会展展示设计中显得尤为重要。本文从会展展示信息的传达要素、传达过程以及信息传达的方式与特点展开论述,希望对这一领域的设计实践具有一定的借鉴意义,利于今后提高展示设计信息传达的质和量。

Recently,the Exhibition Display as an effective information dissemination method which by its visual,image,high-efficiency and systematic ways,make visitors accept the contemporary information unconsciously.For this reason,convey information effectually is particularly important in the exhibition display design.This article starting with communication elements,process of communication,as well as communication ways and characteristics of information in exhibition display.Hope it has some reference significance to design in this research field,in order to enhance the effectiveness of information communication of exhibition display design.