平面广告设计中的“视觉冲击力”

Visual Impact in Graphic Advertisement Design

"视觉冲击力"不是简单意义上的视觉印象和视觉效果,它所揭示的是对平面广告设计作品的审美过程、设计目的、设计信息等进行积极思考、判断和接收的动力。

Visual Impact is different with simply visual impression and visual effect.It reveals that the dynamic of positively consideration,judgement and reception about the esthetic process,the purpose of design,the information of design and so on of the graphic advertisement design works.