摘要
高校形象识别系统UIS(University Identity System)对大学形象的塑造和传播具有重要的意义和作用。本文主要从作为UIS视觉识别的第一形象要素的高校标志入手,探讨它在高校形象识别系统中的作用和使用情况,并在对我国现有高校标志设计归类的基础上,提出改进的建议和方法,从而通过高校标志这个独一无二的视觉符号帮助大学树立良好的视觉形象,提高竞争力。
UIS(University Identity System) is very important and of great significance in shaping and spreading the images of the universities.Started with the logo that is the first element of the image of a university,this article explores the role and applications of the logo in the University Identity system.At the same time,on the basis of the classification of the our existing logo designs of the universities,the paper brings forward some improving recommendations and methods,in order to build a good visual image for a university and enhance competitiveness by using the logo which is the unique visual symbols in the UIS.
关键词
高校形象识别
标志设计
使用情况
改进方法
university identity system,logo design,application,improving methods
