摘要
相比生存方式、生活理念日益多元化的今天,以往我们借助传统媒体所惯用的那些视觉语言表现元素已略显贫乏。为了能更完美地传递出具有时代特征的信息,设计师应寻求构建出更为合理更具有表现力的新视觉语言,"互动"设计元素的出现就成为现代公益广告发展趋势之一。
compared the survival mode,living today,the concept of an increasingly diverse,in the past,we use the traditional media used by those elements of visual language performance slightly poor.In order to convey a more perfect information has the characteristics of the times,designers should seek to build more a more reasonable expression of a new visual language,'interactive' the emergence of design elements has become the modern trend of development of public service ads.
关键词
公益广告
互动
自我互动
public service ads,interactive,self-interaction