产品色彩设计的地域性

Regional Color Scheme of Product Design

产品的色彩设计对于产品的认知度和市场竞争力具有重要意义,这些认可均来自购买者对于色彩的偏好,这些偏好则源于不同地域环境的影响,所以产品色彩设计的关键在于如何研究色彩的地域性特征并将这些特征有效的运用到设计中。本文通过理论联系实际的分析,指出地域性色彩研究的重要性并提出地域性色彩的研究方法。

Color scheme is helpful to product design in raising cognition and market competitiveness.Predilection of color in product design is a general acceptance.These predilections are originated from personal experience and environmental culture,we call this regional colorific preference.So the key strategy of design is how to make our research and then apply into the work.By combining theory and practice,this paper analyzed the importance and approach of regional color scheme.