代群特征与中国动漫的发展研究(一)——80代群、90代群和世纪代群在动漫关注上的异质特征与共性特征

The Study of Generation and Group Characteristics and the Development of China's Animation(1),80 Generation and Group,90 Generation and Group,the Century Generation and Groups Attention on the Animation Features and Common Characteristics of Heterogeneous

80代群、90代群和世纪代群是中国动漫消费的主要力量和潜在力量,是动画市场的现在和未来。他们在动漫关注上体现出一些不同的、但更多的是相似的特征,本文主要是针对几个代群的异质特征和共性特征进行比较,进而探讨其对动漫市场的影响。

80 generation and group,90 generation and group and the century generation and group,China’s animation consumption and potential power of the main force is the animation of the present and future market.They are concerned about the cartoon reflects a number of different,but similar features,this article mainly deals with several groups on behalf of the heterogeneity of characteristics and comparison of common features,which draw on the animation market.