视觉传达设计中的传统文化表现的误区及其矫正

Visual Communication Design in the Traditional Cultural Expression and Correction of Errors

分析视觉传达设计中,传统文化表现的三大误区,分别是:创作者在创意思维方式上的误区;创作者对传统图形元素的挪用、借鉴和创新上的误区;以及,对传统文化缺乏实践论证仅仅停留在概念界定上的无休止的争论,这种脱离实践支撑的做法本身就是对传统文化理解和表达的误区。解决途径主要是从素材选择和构成方式上着手把握,力求探索出以传统艺术文化为灵魂、现代表现手法为依托的创意方式和设计原则。

In the field of analysis of visual communication design,the three common mistakes of cultural expressions are:the mistake made by the creative way of thinking of the artist;the mistake made by the creators of the misappropriation of traditional graphic elements,borrowing,and innovation;and the mistake made when,on traditional culture and the lack of practice,the concept of proof beyond mere definition of the endless debate on this from the practice itself is not supported by the traditional cultural understanding and expression.Solution can be found mainly in the selection and composition from the material and the way to proceed to grasp,and strive to explore the soul of traditional arts and culture,the modern technique of expression relies on the creative approach and design principles.