电视频道品牌形象战略中的色彩设计

The Color Design of TV Channels Brand Image Strategy

随着中国电视事业的迅速发展,电视频道空前繁荣,电视频道之间的竞争也愈演愈烈。国内各个电视台为了能在竞争中求得生存和发展,都逐渐展开频道品牌形象战略,突出自身个性与特点,强化频道的识别性。品牌形象战略是电视频道竞争强有力的手段,而色彩作为品牌形象战略重要的识别元素,直接承载着电视频道的品牌理念和风格主张,色彩的设计必须与频道理念必须高度吻合,提高频道画面质量,使其与观众审美达成一线,建立统一的品牌形象。

With the rapid development of China's TV industry,TV channels unprecedented prosperity,the competition between television channels is also intensified.Domestic individual stations in order to be able to survive in the competition and development,have gradually expand channel brand image strategy,highlighting its own personality and characteristics,to strengthen the identification of channels.Brand strategy is a powerful means of television channels competition,while the color as a strategically important brand recognition element carrying TV channels directly to the brand philosophy and style of ideas,color must be designed to coincide with the channel concept must be highly improve the picture quality of channels so that it reached a line of aesthetic with the audience,to establish a unified brand image.