摘要
中国的汽车时代已经到来,在平面、电视、网络等各种媒体,汽车广告无处不在,汽车广告设计也是考验创意人专业水准最有效的手段。本文通过对几款汽车广告个案的解析阐述了汽车品牌广告的创意思想,论述了应赋予汽车广告人文品格,坚持服务至上,强化人性诉求。
Along with the coming of auto era.The advertisement of auto has appeared on various media,such as paper,tv,Internet etc.The originality of auto advertisement is the most availability instrument to test the level of designer.This paper analyses method of auto advertisement design.And bring forward that designer should consider that more humanism in auto advertisement,intensify more humanism.
关键词
汽车广告
品牌
创意
人文
auto advertisement,brand,originality,humanism
