摘要
在今天的市场经济环境中,包装已经不只是对商品进行简单的保护、存放了,实现商品的销售成为了商品包装的目的。商品包装应根据市场和消费者需要解决生产厂家与消费者之间的传递问题,这样的商品包装才能对商品销售起到有益的促进作用。包装主要是通过视觉来传递信息,其中包装设计中的图形应用又是包装视觉传达的一个非常重要的方面。因此本文阐述了图形的意义与表现形式,及怎样合理有效的把图形应用到现代包装设计中去。
Nowadays arounding market economy,packing is not just to protect and store commodities but to sell them.According to the requirement of both market and consumers,Commodities packing should help community between manufactory and consumers that could pull selling only in this way.Packing mainly pass the message via vision and figures play an very important role in design of packing.Thus,this study intends to tell the meaning of figures and how to use it in commodities packing.
关键词
图形设计
图形的表现
包装设计
pattern design, expression of figures, package design