土特产品的分类及包装设计表现

Classification and Packaging Design’s Performance of Native Products

本文对各种土特产品进行了包装分类、设计和定位;阐述了土特产包装应该融入地域文化、民族文化等因素以提高其文化内涵和品位,突出地方特色、民族特色,意义在于土特产品蕴含了文化因素,超越了产品本身的商业价值,我们用土特产品宣传地域文化,借地域文化特色来促进土特产品的销售,这样既能扩大经济效益又能弘扬地域文化。

A variety of native products are packaged classification,design and positioning;we explain that native product’s packaging should be integrated into regional culture,national culture and other factors to enhance its cultural connotation,and highlight local cultural characteristics,native products contain the cultural factors to beyond the commercial value of the product itself.we use local products to propagandize the regional culture,and promote the sale of local products through the regional cultural characteristics,therefore both to expand cost-effective and can promote the local culture.