徽州古村落旅游品牌视觉形象现状的调查与分析

Investigation and Analysis of the Existing Visual Image of Huizhou Ancient Village Tourism Brand

本文是针对当前皖南地区的徽州古村落旅游形象系统现状的调研报告,调演中选择了当前皖南地区几个最具代表性的徽州古村落聚集地:宏村、西递、潜口、歙县等,从它们的旅游品牌的视觉形象入手,通过对徽州古村落旅游品牌视觉形象的相关设计进行实地考查、调研,探究影响徽州古村落旅游品牌形象设计的相关因素,然后结合相关理论与营销实际进行深入分析,抓出主要问题,为后续的徽州古村落旅游品牌形象规划设计找到最佳的切入点并提供科学的依据。

This article is a research report for the current tourism image system of Huizhou Ancient Village in Southern Anhui,We chose the current number of the most representative Huizhou Ancient Village gathering places in southern Anhui:Hongcun,Xidi,Qiankou,Shexian,etc.from the start of the visual image of the tourism brand,through field visits and research,inquiry into the relevant factors that affect the design of tourism brand visual image of Huizhou Ancient Village,and combine the relevant theory and marketing practice conduct in-depth analysis,grasp a major problem for the follow-up Huizhou Ancient Village Tourism brand planning and design to find the best entry point and provide scientific basis.