摘要
VI设计运用在现代企业与大型活动中具有宣传其文化、精神与理念的重要作用。VI元素为大型活动的服装设计的重要设计元素,不仅具有装饰美化服饰的作用外,而且作为视觉符号的一种,具有可识别与承载活动文化理念精神的表达功能。本文从2010年上海世博会的活动理念与文化内涵出发,结合上海世博会VI元素的文化特质,对VI元素在上海世博会服装设计中运用方法进行探究,从而为上海世博会服装设计VI设计的应用提供可借鉴的设计思路。
VI design used in the modern enterprise and has a large scale activities has played a crucial role of promoting its cultural and concepts.VI element,which are the major events in fashion design,not only have the decorative effect,but also have the function of being recognized and expressing the cultural idea.This article takes the cultural concept of Shanghai Expo 2010,combined with the cultural characteristics in Shanghai Expo VI elements,to explore the methods of VI elements using in the Expo 2010,and provide design clues for VI design of clothes in Shanghai Expo 2010.
基金
教育部人文社会科学研究2006年度规划资助课题"2008奥运会和2010世博会大型活动服饰设计与规划"(课题编号06JA760002)
