摘要
本文阐述了什么是广告和广告的发展,广告文化的真正价值体现。认为广告不是纯粹的艺术,而是商业文化的表现形式,因此,不该过多地在文化上下功夫,应该多加注流行文化元素,这样,才能使广告设计有长足的发展。
the following essay talk about what is the advertising and advertising development,reflects of the value.advertising is not pure art,however is a commercial show,therefore,shouldn't to be much more culture within it,then will make ad by leaps and bounds.
关键词
功用性
商业文化
流行文化
时尚文化
function, commercial culture, popular culture, fashion cultural
