原型在耐克广告设计中的应用解析

Analysis on Applications of the Archetype in Nike Brand Image Advertisement

从原型角度出发,论述了原型与运动用品品牌形象塑造的关系,研究了耐克、阿迪、锐步、李宁等世界顶级运动用品品牌形象的原型定位,并详尽地分析了英雄原型在耐克品牌形象广告中的应用,为运动用品品牌形象塑造提供了理论和事实依据。

Brands need a stable image of a clear and profound positioning.We have discussed the relationship between sports brand and archetypes,and the applications of the hero archetype in Nike Brand advertisement were analyzed in detailed in this paper.