浅析山寨产品与品牌产品

Analysis of Cottage Products and Branded Products

山寨产品是近年来出现的一种具有中国特色的文化现象,通过对某些品牌产品低成本仿制而进入市场,产品可以模仿,但是品牌的文明和文化气质无法拷贝。本文浅析山寨产品和品牌产品的各自特点,指出如何让山寨产品通过自主创新,形成自己的品牌特色。

Cottage products in recent years,the emergence of a cultural phenomenon with Chinese characteristics,through low-cost generic and some brand-name products entering the market,products can be imitated,but the brand of civilization and culture,temperament can not be copied.Analysis of this product and brand products cottage their own characteristics,pointing out that how to make cottage products are sold through independent innovation,develop their own brand characteristics.