基于感性工学的文具产品形态设计研究

Kansei Engineering on Product Form Design for Stationery

随着社会发展,消费者对于产品的精神和情感需求越来越高。因此,如何有效的获取消费者的心理情感需求,并进行有效转化至产品设计之中,成为设计中的新课题。感性工学正是在这种情形下产生,其旨在探求消费者情感与产品特性的对应关系,服务于消费者。本文将以文具设计为例,简述感性工学在文具设计中的应用。

As social development,consumers are more and more concerning about spiritual and emotional needs of product.Therefore,how to obtain psychological emotional needs of consumers validly,and converted to product design effectively,has become a new issue on design.Kansei Engineering,aiming to explore the corresponding relationship between consumer emotions and product features,has been founded to fulfill the emotion needs of consumers.This paper mainly discusses the appliance of Kansei engineering on stationery design.