摘要
本文通过对《魔兽世界》这款网络游戏成功案例的研究,探索其成功的因素以及消费者一再沉迷于其虚拟乐园之中,乐不思蜀的成因。并借助沉浸理论对《魔兽世界》的成功进行探讨和解释,从中得到了其成功秘诀和对消费者的吸引因素,提出了对产品设计的启示。
Through the research of World of Warcraft's(WOW) success case,this paper explores the factors of its success and the reason why consumers have repeatedly indulged in a virtual paradise and reluctant to leave.Further more,this paper discusses the success of WOW on the basis of the Flow Theory.And then proposes the revelation of flow theory to product design based on WOW’s secret of success and the attractive factor which learned from the analysis.
关键词
沉浸理论
网络游戏
魔兽世界
产品设计
flow theory, online game, world of warcraft, product design
