摘要
朋克之"神"与日常休闲着装之"形"相结合,将朋克独有的反时尚又反保守的风格和式样汇入主流的设计理念中,进行朋克风格女装设计。采用目标消费者的方式进行品牌定位。将多种创新设计手法综合运用到品牌推广中,使朋克风格被大众服装消费者接受。
Verve of punk and form of daily casual dressing are mixed to introduce the unique style,anti-fashion and anti-conservative,of punk to the leading design of women dressing with punk style.Using facing particular consumer way of brand positioning,the paper introduced various innovative promotion measures to promote the band,so punk style was popular in the mass garment consumer.
关键词
朋克风格
理念
女装设计
消费
punk style, philosophy, couture, consumption
