汉字化标志的价值与前景

The Value and Prospect of the Chinese Character-Based Logo

汉字是中国千年文明的重要组成部分,也是中国与世界沟通的重要桥梁与纽带。标志是一种精练的图形语言,是企业获取社会认同、传递精神文化信息的重要媒介。这种与汉字极其相似的特性,使我们很容易地将二者联系在一起。文章从汉字化标志的优势与价值及发展前景两部分进行阐述,力求为中国标志设计探寻一条民族的、可持续发展的道路。随着中国经济的发展与国际地位的提升,汉字化标志定会以其独有的魅力在国际交流中占据重要位置。

Chinese character is not only an important part of Chinese thousands years civilization,but also an important bridge and linkage for the communication between China and the world.Logo is a concise graphical language,which is an important medium of gaining social identity and transferring spiritual and cultural information for enterprises.The logo's very similar characteristics with the Chinese characters make us link the Chinese character and the logo easily.This paper will dissertate from the advantages,value and prospects of the Chinese character-based logo,try to find a national and sustainable development way for China's designing in logo.With the development and upgrading of China's international status,Chinese character-based logo will certainly play an important role in the international communication with its unique charm.