摘要
招贴设计作为视觉传达设计的重要组成部分之一,尤为注重对视觉信息的传达方式与表现形式的使用,色彩作为设计中重要的设计元素具有其自身的形式效应,并由此延伸出种种的心理及社会效应。将视觉传达中的色彩信息作为一个独立的设计元素来认识,从其本体的形式效应入手来认识其作用的范畴及意义,从而为招贴设计进行形式创新提供必要的理论认识与思想基础。
As an important part of visual communication design,put an importance on the means of communication and its Manifestations,color is an important element of the design that has its unique type effect,and leads to various psychological and social effect,regarding color in visual communication as an independent part of design elements.realizing the function and meaning,to establish the theory foundation of creative formation in poster design.
关键词
色彩
认知
图示化
符号
color,cognition,graphical,symbol
