设计管理在中国京剧动漫推广中的运用研究

Design Management's Application Research in Promoting the Chinese Peking Opera Animation

通过对中国动漫产业的现状分析,提出以京剧为题材的京剧动漫形式,并从树立京剧动漫品牌、衍生品的设计与推广、媒体广告宣传等方面来研究设计管理在中国京剧动漫推广中的运用。

This paper introduces a Peking opera animation form adapted from Peking opera on the basis of current development of animation industry in China.And the application of design management is studied in promoting Peking opera animation by setting up the Peking opera animation brand,its derivation's design and promotion,as well as media and advertisements.