摘要
包装是生活中不可或缺的一部分,色彩是包装设计中重要元素,人们通过长期的生活体验,有意无意之中形成了根据色彩来判断和感受商品包装的方式,包装色彩不仅增强消费者的审美愉悦,吸引消费者的注意力,更能激发消费者的购买欲望,它的运用是否合理直接影响到该包装设计是否成功。
Packaging is an integral part of life and color is an important element in the design of packaging.Through long-term experience of life,people have learned,either consciously or subconsciously,to judge and feel packaging through its colors since it can not only enhance consumer aesthetic pleasure,but also attract the attention of consumers and better stimulate consumer interest.Successful use of color has a direct impact on the design of packaging.
关键词
包装
色彩
商品包装
包装色彩
packaging, color, packaging of goods, color of package
