谈现代包装设计中的文字设计

Discussion of Character Design in the Modern Package Design

包装设计的视觉表达要素主要有图形、文字、色彩、肌理、造型等,而文字作为最主要的视觉表达要素之一,不仅承担传达观念与信息的重任,而且它的视觉形象也展现着丰富的形式化内涵。字体作为一种符号化的表现形式,具有非常强烈的表现力和感染力。本文从文字设计负载的商品信息,文字设计所营造的视觉流程,以及文字设计所承担的传承传统文化的使命三个方面,论述了自己的设计观点。

The factors of packaging design visual expression mainly includes graphic,character,colour,texture,modeling and so on,and as one of the most primary visual expression factors,character not only play the role of ideas and information delivery,but also demonstrate abundant formal intension by its visual image.as a kind of symbolized expressing form,character font possess very strong expressive force and impressiveness.this article expound its point of view from the following three aspects,the commodity information that character design bears,the visual procedure that character design creates,the mission of inheriting traditional culture that character design undertakes.