摘要
汉字是华夏文明的重要标志,它所蕴涵的表意性和图案性使其可以作为标志设计中一种兼具内涵和艺术美感的独特元素。努力探索汉字在标志设计中的应用,挖掘汉字标志设计的文化内涵和艺术特色,是标志设计民族化的重要途径。
As a symbol of Chinese culture,Chinese character is a unique element in logo design,for it is moderate combination of distinguishableness of content and uniqueness of form.Logos with Chinese characters as important elements represent profound cultural connotation and extraordinary artistic charm.So studying the usage of Chinese character in logo design is an important way in nationalization of logo design.
基金
泸州市社科联立项课题成果
<泸州市户外广告规划设计研究>
课题编号:LZ09B34
关键词
汉字
标志设计
设计理念
应用
Chinese character, logo design, design principle, example design
