传统与现代、民族与世界的共舞——水墨艺术在日韩现代广告中的设计应用启示

Traditional and Modern,Ethnic and the World Dance,Ink Painting in Japan and South Korea in the Modern Advertising Design Inspiration

主要分析日韩现代广告传播中水墨艺术的设计应用特点、创新形式以及可资借鉴的经验,并就传统与现代相结合、民族性与世界性相统一等问题,探讨传统水墨艺术在中国现代广告传播中的设计应用和未来发展。只有将民族传统文化与现代设计语言完美结合,中国广告才能形成自己的风格,得到国际社会的认可。

This article discusses the dissemination of modern advertising,Japan and South Korea in the design of the application of ink painting features,as well as innovative forms of experience can learn from this lesson,and a combination of traditional and modern,ethnic unity and global issues such as traditional Chinese ink painting dissemination of modern advertising in the design of applications and future development prospects.Only when the national traditional culture and modern design language of the perfect combination of China’s advertising in order to form their own styles,recognized by the international community.