品牌重塑过程中的视觉识别设计

Rebranding in the Process of Visual Identity Design

在品牌重塑过程中,企业需要对原有的形象、内在的理念等进行这样或那样的改变,作为一个企业最外在的视觉部分,是消费者、经营者最直观也是最容易接受的部分,视觉识别设计部分,利用视觉传播作为感染媒体,将企业理念、文化特质等转换为具体的符号概念,以标准化的系统,塑造企业独特的形象,凸显企业个性,起到了举足轻重的作用。

In the rebranding process,enterprises need the original image,inherent to the concept of such a change one way or another,as a business vision of the most external part of the consumers,operators of the most intuitive and most receptive to part of the visual identity design section,the use of visual communication as an infection of the media,will be the corporate vision,culture and characteristics of specific symbols such as converted to the concept of a standardized system,create a unique corporate image,highlight the corporate personality,played a pivotal role.