论版面设计在品牌形象塑造中的运用

Layout in the Use of Brand Image Building

当代设计已经日趋呈现多元化的混搭风格,设计的多元化对应的是大众的多元化价值趋向,版面设计也不应仅仅停留在传达信息、表达创意的层面,而应通过视觉上的概念化表达从而作用于受众的心理认知,在品牌形象的塑造中发挥其积极的作用与价值。

The style of design is Presenting a wide range of mix and match style,the diversity of design correspond to the trends of the mass’s diverse value,layout design Should not merely stay in conveying information,but also by the Conceptualization through visual expression,Thus the role of cognitive psychology at the audience,In shaping the brand image play a positive role and value.