摘要
随着知识经济时代的到来,现代高科技的发展,使各种新的广告媒体、新的传播手段、新的制作技术以及新的设计理念不断涌现,许多设计师在对招贴设计这种街头的广告艺术有了新的诠释与理解。任何设计在某种程度上都有各自存在的价值,创意图形在招贴设计中的现代设计价值则体现在它的社会价值、经济价值和文化价值。我们应该充分挖掘创意图形的价值所在,强化自己的创新能力,发挥更大的效益。
With the advent of the era of knowledge economy,modern high-tech development of new advertising media,new means of communication,the new production technology and new design concepts have emerged,many designers in the design of this street posters advertising art has a new interpretation and understanding.Any design to some extent,have their own value,creative graphic design in the modern poster design value reflected in its social values,economic values and cultural values.We should fully tap the value of creative graphics,and strengthen their ability to innovate,play an even greater benefits.
关键词
创意图形
广告
招贴设计
思维角度
价值体现
creative graphics, advertisement, poster design, thinking perspective, the value of the exemplification