谈地域文化在现代包装设计中的运用

Regional Culture in the Use of Modern Packaging Design

我国的产品种类丰富,但与之相匹配的包装却长期得不到重视,地域性弱,品牌缺乏。本文试图通过对我国产品包装的现状分析,探索产品包装和地域文化之间的关系。

Our country has a wide variety of products,but,the matching of the packaging has a long-term lack of attention,regional weak and lacking of the brand.This paper attempts to analyze the status of our product packaging,and to explore the relationship between local cultures and product packaging.