浅析设计师与消费者广告符号的认知差异

Analysis of Designers and Cognitive Differences between Consumer Advertising Sign

文章以广告符号在设计信息交流中的认知差异为启示,分析了设计师与消费者广告符号认知差异的理解、形成,并结合广告实例论述了广告符号认知差异的主要研究设计师与消费者广告符号的认知差异现象的理解、形成,结合实例分析差异生成的症结所在,总结出正确处理设计师与消费者广告符号认知差异的方法。

Articles on advertising symbol in the design of the exchange of information for the enlightenment of the cognitive differences,analysis of the designer and consumer advertising signs of cognitive understanding of the differences,formation,examples are discussed in conjunction with advertising signs advertising the main research of cognitive differences between designers and consumer advertising symbol understanding of the phenomenon of cognitive differences and form,combined with case analysis generated the crux of the difference between summed up correctly handle the designer and consumer advertising signs of cognitive differences between methods.