天津会展品牌塑造的创新思考

The Innovative Reflection of Tianjin Exhibition Brand

伴随天津滨海区域经济的崛起,天津相继承办包括世乒赛、奥运会部分项目等国际盛会,会展业的发展受到了高度的重视。天津会展业的发展驶入了快车道,但是存在的问题也逐渐暴露,其中会展品牌塑造的模糊乃至缺失就是其中重要一项。品牌是会展业发展的灵魂。会展的品牌化发展势在必行。文章尝试提出塑造会展品牌的可行性对策,以促进天津会展品牌的建设。

With the rise in TBNA,Tianjin have the contractor include the World Table Tennis Championships,Some of the projects of the Olympic Games and other international event.The development of the exhibition brand has been a high priority.But the problem is gradually exposed,exhibition in which the lack of branding is an important one.Brand is the soul of the development of MICE.Tianjin exhibition Brand must be carried out. Article tries to make the feasibility of measures to shape the exhibition brand,In order to promote brand-building exhibition in Tianjin.