浅议全球化背景下我国平面设计的发展趋势

The Development Trend of Chinese Graphic Design under the Background of Globalization

文章从全球化背景下平面设计的发展现状入手,分析了全球化给我国平面设计业所带来的问题,在此基础上重点讨论了平面设计视觉表达方式的本土化,平面设计视觉语言的原创性及平面设计视觉语言的国际化三个方面,论证了中国平面设计未来发展趋势的重要结论。

From the development of Chinese graphic design under the background of globalization,this paper analyzes the problem caused by the globalization.On the basis of that,it emphatically discussed the localization of the visual expression of graphic design,originality of the graphic design vision language and internationalization of the graphic design.In the end,it demonstrates an important conclusion of Chinese graphic design development trends in the future.