民族的才是世界的——浅谈传统文化与现代设计

National is the World of Traditional Culture and Modern Design

提到北欧国家的产品,也许你会马上联想到简洁和精细,提到日韩的产品,也许你又会联想到精致和唯美,但提到中国的产品,你会联想到什么?你会感觉很难用简单的词来描述。为什么呢?原因就是中国的产品缺乏自己的设计风格。21世纪的市场竞争,是设计的竞争,而设计的竞争背后则是文化的较量,如何深入理解和应用传统文化元素,将传统的中国元素与现代设计合理结合,并为我们的设计增添附加值,值得我们深入研究。

When we talk about the product of Nordic,maybe you will immediately associate it with simple and fine,and the Japan and South Korea's products,maybe you will associate it with refined and aesthetic,but referred to China's products,you will spring to mind?You will feel very difficult to use simple words to describe.Why is?The reason is that China's products lack of their own design.In the 21st century,competition in the market is the design competition.The key of the design competition is the cultures.How deep understanding and application of traditional cultural elements,the traditional Chinese elements and modern design combined with reasonable and designed to increase our value-added worth our in-depth study.