此时无声胜有声——论含蓄之美在平面设计中的审美价值与运用

Silence Means More than Words in the Current Situation,about the Aesthetic Value and Use of the Connotation of Beauty in Print Ads Design

含蓄能使平面设计产生气韵生动的效果,在平面设计的创意中,适当的运用含蓄的表现手法,则给人无穷无尽的情感诱惑。本文试对含蓄美这一审美方式进行探索研究,将含蓄美引入平面设计中,运用平面设计的视觉语言表现形式在作品中传达出含蓄之美,以达到作品的创新。

Print ads with the rhythmic vitality have been produced by the means of connotation.The appropriate use of implicit technique of expression could express a great deal of temptation.This paper is devoted to make a study of the connotation of beauty,and promise the goal of innovations of advertising works by introducing implicit methods of expression to plane ad design and using visual language as the carrier of the connotation of beauty.