从传播学角度看视觉符号的建构

Overlooking the Construction of Visual Symbols from the Perspective of Mass Communication

以传播的角度,从视觉符号的元素、共时性、历时性等方面分析视觉符号的建构与传播的关系,论述传播主题、环境、媒介的变化等对视觉符号建构的影响,提出视觉符号建构应该遵循的符号及传播规则,以使视觉符号更有利于传播。

With the angles of spreading,comply with visual symbols element,synchronic sex,last for nature waits for aspect to analyse visual symbols construction and the relationship with spreading,discuss an impact of propagation subject,environment,the intermediary change etc.over visual symbols construction,bring forward visual symbols construction ought to sign and propagation regulation abiding by,to make the visual symbols more beneficial to spreading.