关于视觉识别系统设计中延展性的思考

On the Ductility Thinking of Visual Identity System

在当代的市场竞争中,品牌的建立与维护成为诸企业努力的重要目标,而树立品牌形象的重要手段之一便是建立品牌的视觉识别系统,但在视觉识别系统的设计实践中却存在种种问题,阻碍了视觉识别设计的发展与影响,本文从视觉心理学的角度,通过对视觉识别设计中的核心要素等内容的形式分析,以期提供一个在视觉识别设计中能够起到一定指导性思想的设计规则。

In the competition of contemporary market,the enterprises make efforts to build and main their brand,and the imaging of brand is an important means to establish the brand's visual identity system,but there are problems in the practicing of visual identity system,impeding the development of visual identity design,this dissertation stands on the perspective of visual psychology,by the analysis of core elements of,in order to provide a principle in the visual identity design.