现代平面设计中的“年画味”——浅谈民间年画在平面设计中的融合

The Smelling of New Year's Wood Block Prints in the Modern Graphic Design,The Combination of Chinese New Year's Wood Block Prints with the Modern Graphic Design

现代平面设计风格以其高功能化、理性化独当一面,关于平面设计民族性与现代性结合的探索愈加重要。文章提出具有浓郁地方特色和乡土气息的民族艺术——民间年画与现代平面设计的结合。以比较、分析的方法,提出在平面设计的应用上借鉴年画的视觉语言、色彩意象和神韵意味的三个方面。

When the modern graphic design take charge of a department alone with its functional and rational style,It has important realistic meaning that carrying on and developing the pith of Chinese tradition arts,and join in them with the application of graphic design.This paper put forward to the Combination of Chinese New Year's Wood Block Prints with the modern graphic design.Bring forward three aspects of reference in graphic design:vision language,color imago and verve.