摘要
随着人们生活水平的不断提高,用户对产品的需求已经不仅仅是基本功能的需求,消费者更加追求产品的审美、情感和品牌价值等附加值。本文以产品设计附加值为中心,介绍产品设计附加值的定义、作用以及创造途径。在介绍产品设计附加值创造途径中,主要以经典的IPod播放器作为辅助说明案例。
With the continuous improvement of people's living standard,the user demand for the product is no longer just its basic functions,but also its aesthetics,sensibility and brand value.In this paper,on the basis of value-added of product design,the writer introduce definition of value-added of product design,function and creation channels.In introducing the value-added product design and create ways,mainly classic IPod player case as a supplementary explanation.
