民族地区特色小镇旅游产品设计研究——以西藏自治区神湖镇为例

The Study about Characteristic Traveling Products of National Town

文章从核心旅游产品、辅助旅游产品和延伸旅游产品三个层次对神湖镇特色旅游产品的设计进行了研究。力求在旅游产品设计时突出特色,特别是在旅游产品设计中注入文化因素,丰富与提升神湖镇文化内涵,突出独有性的"卖点",使神湖镇旅游在国内、国际旅游市场上更具竞争力。

This paper attempts to study design of traveling products from the core traveling product,Supporting traveling products and the extension of traveling products.Sought to highlight the traveling product design features,especially in the traveling and cultural factors into product design,highlighting the unique of 'selling points' to Shenghu Town.