摘要
为了提升企业形象,增加商业利润,为了在激烈的市场竞争中取胜,商业公司应该基于用户导向的市场策略改变品牌定位,走可持续性发展的道路。努力建立绿色品牌,提供可持续性的产品和服务,在某些特定行业使用新型可持续性绿色包装。
To enhance corporate image,increase business profits,and survive in competing market arena,corporations should change brand position based on user-centered perspective in three ways,which are building green brand,providing sustainable products and services,and using new effective sustainable packaging for some certain industries.
