形神兼备的视觉识别系统设计

Design of a Visual Identity System that Unites "Form" and "Spirit"

企业形象设计中的视觉识别系统占据很重要的地位,人们通过视觉传达系统来感知企业,在形的方面通过具体的标志、标志组合、应用设计等来传递信息,在神的方面可以通过象征图形的贯穿来演绎企业的形象,形神兼备才是一个优秀的企业形象设计所具备的。

A visual identity system plays an indispensable role in the design of corporate images,because people need a visual system to perceive and understand a corporation.Firstly,the information is communicated by the vehicle of concrete symbols,combination of symbols,or applied designs,regarding to the 'form';on the other hand,the image of a corporation can be depicted by using symbolic figures,regarding to the 'spirit'.An outstanding design of corporate image entails a good unity of form and spirit.