论城市公共导向识别设计的文化品质

On the Cultural Quality in Designing Urban Public Guidance Identification

城市公共导向识别是城市形象的重要构成部分,其富有内涵的图形、符号、色彩传承着城市的历史文化,彰显着城市的个性精神,为城市的建设发展、品牌形象的塑造起着重要的推动作用。

Urban public guidance identification is a powerful component of a city's image.Having the figures,signs and colors with rich connotations,it can pass the history and culture of a city,embody the individualistic spirits of a city,so that it can promote greatly the urban construction and development and shaping of brand images.