浅谈品牌包装设计在中国的发展

Brief Discussion about the Development of Package Design in CHINA

包装素来承担着保护商品之重责,其功能性不可忽视。随着人们审美意识的加强,包装开始追求美观。随着品牌的发展,包装更是品牌理念的直接体现,并能够提升品牌价值。品牌包装能够体现出一个品牌的文化与内涵。品牌把本身的文化、理念注入包装,以视觉的形式传达给消费者,消费者通过产品的包装进而了解该品牌。在全球化经济的推动下,我国要成功的将本土品牌推向国际市场,品牌包装是不可缺少的一环。

Packing is very important to protect the goods and its function cannot be ignored.With the increasing of people aesthetic consciousness,we begin to pursue the beauty of the packing.With the development of the brand,packing becomes the direct embodiment of the brand concept and can enhance the brand value.Packing of the brand can reflect its culture and concept.Brand mixes its culture and concept into the packing,and transfers them to the consumers through visual form.The consumers learn about the brand through its packing.The brand packing is an essential part for our country to promote our domestic goods to the international market successfully with the effect of economy globalization.