摘要
产品形象设计是为实现企业形象总体目标的细化,使产品内在的品质形象、产品外在的视觉形象与社会形象形成统一性而展开的。良好的产品形象有利于树立良好的企业形象,增加客户对品牌的美誉度和信任度,提高企业的竞争实力。本论文是通过对产品设计的色彩与造型两方面进行分析,来阐述其在产品形象设计中的造型价值。
Product image is designed to achieve the overall objective of the detailed corporate image,make the quality image within the product,visual image outside of it,and social image united and expanded.Good product image is helpful to establish good corporate image,increase brand reputation and customer confidence,and improve competitiveness.This article analyze through both color and shape,to elaborate the value of its in the product image design.
关键词
产品形象设计
造型
色彩
product image design, model, color
