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商业街区户外广告的设计特点

Outdoor Advertising Design Characteristics in Commercial Blocks
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摘要 商业的迅猛发展加速了广告的快速前进,户外广告以其独具优势的特性牢牢抢占住商业街区广告的主体地位。商业街区户外广告在内容、形式以及材料等方面都有明显特点。文章从这几方面详细介绍了商业街区的户外广告设计特点。商业街区的发展给了户外广告巨大的发展空间,户外广告的显著提升也有效的改变了商业街区的整体形象。 The rapid development of commercial advertising fast speed,with its unique advantages of outdoor advertising business characteristics of live firmly preempted the subject status of the advertising blocks.Outdoor advertising business blocks in the content,the form and material are obvious characteristics.From this article introduced several aspects of the business district of outdoor advertising design features.The commercial block development of outdoor advertisement to the vast development space and improve the outdoor advertising business and effective changed the whole image of the blocks.
作者 白蕊
出处 《艺术与设计(理论版)》 2010年第10X期78-80,共3页 Art and Design
关键词 商业街区 户外广告 设计 the commercial block,outdoor advertising,design
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