摘要
看日本的包装设计,可以感受到它独有的设计风格,然而这种特点是与日本本土的地域性特点是密切相关的。文章从对日本地域环境的分析,到日本民族性格的解剖,再到其审美文化形成的解释,分析其包装设计独特性的成因,通过进一步了解日本设计风格形成的根源,对于我国的包装设计发展具有一定的启发意义。
From the Japanese packaging design,we could feel its unique design style,but this feature is closely related to the regional characteristics of Japan.This paper analyzes the regional environment in Japan and the Japanese national character,explains the formation of aesthetic culture.This paper analyzed the causes of unique packaging design.Through better understanding of the root causes of Japanese design,it has some enlightening for the development of China’s packaging design.
关键词
日本
包装设计
地域环境
民族性
Japan,packaging design,regional environment,nationality