以太极图形为例浅析标志设计中的“计白当黑”

Analysis of "As Black,as White" in Logo Design with the Example of Tai-Chi

太极图案曾经被西方著名学者贡布里希誉为"一幅完美无缺的图案",究其原因,其精湛之处便在于"计白当黑"美学创作辩证法则的运用,文章基于对太极图形的简要分析,对如何在标志设计时运用"计白当黑"的创作方法做了归纳和概括。

The famous scholar Gombrich said Tai Chi diagram is 'a perfect picture'.By reading Tai Chi graphics,we found it successful by using the aesthetic creative methods,which is called 'As black as white'.Based on the research on Tai Chi diagram,this article comes up with how to use 'As black as white' in logo design.