对中国包装设计民族性特征的思考

National Characters of Packing Designing in China

中国的包装设计经历多年的风雨,进入21世纪的知识经济时代后,应如何在吸收外来文化的同时,更多的注重对本民族传统文化的弘扬。在传统与现代、东方与西方之间找到一条适合本民族包装设计文化发展的道路。时代要求我们为未来中国的包装设计找到方向,呼唤包装设计师对包装的风格特征、发展状态及前景进行深层次的思考与探索。

The paper expounds the importance of enhancing the national culture as absorbing the foreign culture and contends the culture of that a suitable way to develop national packing and designing culture should be found between tradition and inheritance.Only the absorption of the original form which is created on the basis of absorption and transference and current idea can be accepted by the consumer.Packing designing which is in the great time of knowledge and economy is its attitude towards the national culture.The right way is to inherit and exceed.